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Performance Marketing Experts

Native Advertising

We have spent the past 4 years honing our expertise in the Native Ad channel. Our experience includes over 10 Million Euro aggregate media spend across our various clients in multiple verticals. We have worked with small businesses and startups and huge multi-national conglomerates with over 20,000 employees in order to help our clients “crack” the native code.

What are Native Ads?

The term “native” can be confused with other performance marketing terms, for example, native ads on mobile mean an ad format integrated deeper into the mobile app experience. Let’s clarify: we are referring to the “content recommendation widget ads” you find on many news websites like MSN, Huffington Post, Yahoo properties, CBS, NBC and more. Some companies call this content marketing, although we find that term to be a bit too broad.

Example of a Native Ad On Time.com

Currently the largest and best Native traffic comes from Taboola, Outbrain, Revcontent and Yahoo Gemini (Now Verizon Media Native Placements). There are a few others however traffic quality can vary on smaller Native networks. It is also worth mentioning that some countries have their own local native ad networks. For example the asia region where native advertising is more fragmented amongst many different ad networks.

What is Native good for?

Not all business and services are well-suited for native ads. The native demographic tends to skew older. Most ecommerce products and services that are suited for, or apply to 40+ age group do great. However we have also seen some success with apps and games as well.

Why hire an expert Native Agency like SetReadyGo?

You might be thinking, why do we need to hire a specialist? Why not just try it ourselves? We buy Facebook and Google traffic in-house successfully, it should be easy to simply add another channel.

This is the most common pitfall we find with all companies who want to test the waters with Native Ads: Native is VERY different from other ad channels. Your in-house team will take time and most of all tens of thousands of dollars to achieve positive results. In fact most clients that come to us have already tried native and failed. Even for highly experienced Native advertisers, a new concept or business takes time and money to get results. Hiring a highly-experienced and specialized agency like SetReadyGo can cut down on wasted spend learning the channel, or help you succeed where you might have otherwise failed with a lesser experienced agency or in-house team.

We can manage the native channel for you allowing you to reach your best possible chance of success.

What we can do for you:

  • Full-service Native Channel Management
  • Promotional Mini-Site Creation
  • Direct Sales or Lead Generation
  • Google Analytics and Tracking Stack Setup (Desktop + Mobile Web)
  • Demographic Research
  • Content Creation + Copywriting (English Native, localization services available)
  • Media Planning
  • Native Ad Creation
  • Campaign Setup, Optimization & Management
  • Native Media Buying Tools, Tricks & Services Setup
  • In-House Team Training & Audits